MARKETING OF TOMATO CROP FOR THE SUMMER PRODUCTION SEASON 2020 BAGHDAD GOVERNORATE, AS AN APPLICATION MODEL

Abstract

One of the most important problems facing the marketing of the tomato crop is the rise in the marketing margins of the crop. It is necessary to work to reduce these costs in order to provide protection and support for both the producer and the consumer alike. Therefore, the study proceeded to calculate the marketing margins during the various stages and paths, And measuring the marketing efficiency of the tomato crop and calculating the marketing shares of the product, wholesaler and retailer, to determine the efficiency of the performance of the marketing system. The research reached an estimate of the marketing margins for the tomato crop. The difference between the price of the product and what the consumer pays represents the marketing margin, which are costs borne by the consumer through the final price of the product. The average absolute and relative marketing margin between the wholesaler and producer stages was (66%, 18.3%) dinars/kg, respectively. The average absolute and relative marketing margin between the wholesaler and retailer stages was (134.26%) dinars / kg, respectively, while the absolute and relative marketing margin between the retailer and producer stages was (200, 48.8%) dinars / kg, respectively. Which refers to the low marketing efficiency due to the high marketing margins for the different marketing stages resulting from the high costs and profits of intermediaries. The brokers' share constituted a large part of the marketing margin. Marketing Efficiency, Marketing Margins