MARKETING EFFICIENCY OF CAGE SYSTEM FOR FISH FARMING PROJECTS IN TARMIYAH DISTRICT FOR THE PRODUCTION SEASON 2017

Abstract

Fish are important products because they contain proteins, vitamins and minerals. There is a growing demand for this product, making the delivery to the consumer with a suitable price. The efficiency of the performance of marketing services through the stages and marketing stages are factors affecting on the stability and expansion of production. The increase in marketing margins in fish marketing margins is one of the main problems facing fish marketing. The problem of research is limited to high marketing costs, intermediary profits, low farm gate prices and high consumer prices. Which leads to a decrease in marketing efficiency. Therefore, the objective of the research is to measure the marketing efficiency of the cage system for fish farming projects identify the services and marketing functions through marketing channels, study of marketing margins and the share of the producer, wholesaler and retailer with the distribution of consumer dinars to judge the efficiency of the performance of the marketing system. The research found that the marketing efficiency of marketed fish was low (58.6%), as well as the marketing margin between the producer and the consumer, which constitutes part of what the consumer pays, reaching 2147.5 dinars/kg. The relative importance of the components of the marketing margin came first with the costs of marketing processes of the retailer (50.98%), while the second place was the profits of the retailer (33.88%).The third place was the profits of the wholesaler (7.33%). The fourth place was the cost of fishing, packing, and transportation and unloading of the product (2.33%).The last rank was the cost of marketing operations for the wholesale trader (1.75%).The study .recommends: working to provide production and marketing requirements by the state at reasonable prices. Emphasis on protecting the product from dumping the market with imported goods in the production season. Working to raise marketing prostitution by reducing costs of market performance or increasing marketing benefits without increasing marketing costs.